Brand Identity System
Brand Guidelines
A complete reference for Rivexe Digital's visual identity, voice, and design language — ensuring every touchpoint creates sustainable growth and impact.
02 — Brand Story
Who We Are
Rivexe Digital is a strategic communications and innovation consultancy working with purpose-driven businesses and organisations that want to create real, lasting change.
"Together we make sense of complexity, move your ideas into action and create change that lasts."
— Rivexe Digital, Core Mission
Who We Serve
Purpose-driven businesses, social enterprises, nonprofits, and government bodies across Australia. Clients working in food systems, sustainability, circularity, and meaningful digital transformation.
What We Do
Strategic marketing and communications, website design and digital platforms, workshops and capability building, consulting and coaching — from concept through to measurable impact.
How We Work
Bold ideas, clear messaging, and collaborative action. We bring strategy before tactics, aligned with your business goals and objectives. We make sense of complexity and move ideas into action.
Our Founder
Founded by Xanthe Rivett, based on the Mornington Peninsula, Victoria. Operating since 2016 with a commitment to purpose-led growth and sustainable impact across Australia.
03 — Logo Usage
Logo System
The Rivexe Digital logo combines a lightbulb mark with three organic leaf/plant shoots — symbolising illuminated ideas that grow. Always use approved files; never recreate the logo.
Primary — on white/light
Reversed — on dark backgrounds
On brand primary blue
On light grey backgrounds
Clear Space Rule
Maintain minimum clear space equal to the height of the "R" in RIVEXE on all four sides of the logo. Never crowd the logo with other elements, text, or imagery.
Logo Don'ts
Don't change colours — use only approved logo files
Don't stretch or distort the logo in any direction
Don't add drop shadows, outlines, or effects
Don't rotate or flip the logo
Don't place on busy photography without sufficient contrast
Don't use the icon mark separately without wordmark approval
04 — Color Palette
Colour System
The Rivexe colour palette is anchored in a clear, confident steel blue — the colour of trust, expertise, and clear thinking. The teal accent introduces vitality and purpose. Click any swatch to copy the hex value.
Primary Brand Blues
Secondary — Teal
Neutrals
05 — Typography
Type System
Rivexe uses Roboto throughout — a single humanist sans-serif that reads clearly at all sizes. Headings are set in weight 300 (Light) for an open, considered feel; body text uses Regular (400).
06 — Photography & Imagery
Visual Language
Rivexe imagery should feel purposeful and honest — real-world scenes of collaboration, growth, and transformation. Photography supports the mission; it never overshadows it.
✓ Do use
Natural light, authentic moments, purpose-driven contexts, real clients and collaborators where possible.
✓ Do use
Muted, considered colour grading that complements the brand palette — cool blues and soft greens.
✗ Avoid
Generic stock imagery with posed, inauthentic scenarios. Over-saturated or heavily filtered photos.
✗ Avoid
Dark or foreboding imagery. Imagery that centres consumption over sustainability or impact.
07 — Iconography
Icons & Marks
Icons should be clean, minimal line-weight style. Font Awesome 5 is the current system. Consistent stroke weight and a 2px line style for UI icons.
Style
Outlined icons preferred over filled. Consistent 2px stroke weight. Match brand primary colour for interactive icons.
Size
UI icons: 16–24px. Feature icons: 32–48px. Always use vector formats (SVG) for scalability.
Colour
Use #236D9F for primary icons. White for icons on dark backgrounds. Muted grey for decorative only.
08 — Brand Voice & Tone
Voice, Tone & Messaging
Rivexe speaks clearly to purpose-driven people. Our voice is that of a trusted strategic partner — warm, intelligent, and direct without jargon. We make complexity feel manageable.
Strategic
We lead with insight and evidence. Strategy before tactics, always. We connect communications to business outcomes.
Purposeful
Every word earns its place. We speak to mission-driven people who have little time for fluff and big appetite for impact.
Collaborative
"We" not "we do it for you." We're partners, not vendors. The client's goals are our goals.
Accessible
Complex ideas explained simply. No unnecessary jargon. Inclusive language that respects diverse audiences.
✓ We Sound Like
- "Ready to create sustainable growth and impact?"
- "Together we make sense of complexity."
- "Bold ideas, clear messaging, collaborative action."
- "We help you turn vision into action that lasts."
- "Book a pitch-free, no-obligation 30-min chat."
✗ We Don't Sound Like
- "Leveraging synergistic solutions for optimal outcomes"
- "We are industry-leading best-in-class experts"
- "Disruptive digital transformation at scale"
- "Our proprietary methodology delivers ROI"
- "We execute multi-channel growth hacking strategies"
Ready to create sustainable growth and impact?
Together we make sense of complexity, move your ideas into action and create change that lasts.
Book a pitch-free, no-obligation, 30-minute discussion today. Let's talk about what's possible.
Dedicated to helping you reshape food systems, advance sustainability, develop circularity, and do business better.
09 — UI Components
Component Library
Core interactive patterns that define the Rivexe Digital digital experience. All buttons use a pill border-radius (25px); inputs follow the same rounded style for visual consistency.
Buttons
Form Elements
Content Cards
Strategic Marketing & Design
Website design, SEO/SEM, digital platforms, strategy and planning for purpose-driven growth.
Explore →Digital Training & Capability
Leadership insights, digital literacy programs, and capability building for teams and organisations.
Explore →Coaching & Consulting
Website analysis, content strategy, UX review, and personalised growth roadmapping.
Explore →Navigation
Footer
10 — Contact & Credits
Get in Touch
For brand asset requests, co-branding approvals, or questions about these guidelines, contact Rivexe Digital directly.
Rivexe Digital
Brand guidelines built and maintained by Shadowtek — WordPress-focused web design and hosting agency.